Retailer opens its first physical clothing store

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Amazon is opening up another physical store, this time for consumers who want to buy clothes.

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On Tuesday, Amazon opened its first clothing store in Glendale, Calif., offering a variety of popular brands including Calvin Klein, Lacoste and Levi’s as well as Amazon essentials.

Amazon has preopened a variety of convenience stores called Amazon Go, aimed at simplifying shopping by offering cashierless checkout, allowing customers to buy drinks, food and other items without waiting in line at a cash register.

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“We’re bringing Amazon’s advanced technologies and world class operations to shopping for clothes in a physical setting for the first time, making the experience more inspiring, convenient and personalized for each customer,” said Simoina Vasen, vice president of Amazon Style, during an interview.

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What’s it like to shop at Amazon Style?

The store has a variety of clothes available along with QR codes. Using the Amazon shopping app, customers scan the QR code to pull up the different sizes, colors and ratings. Sizes available range from extra small to double XL.

Customers can then either choose to send items to a pickup counter to take home or to a fitting room to try on. 





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