Precoro, Amazon Business to Streamline Shopping

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In collaboration with Amazon Business, procurement software firm Precoro has debuted a new integration to simplify the buying experience using Amazon’s Punch-in integration, according to a Wednesday (May 18) press release.

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Amazon Business launched the Punch-in integration in January as a to-market feature intended for B2B procurement. The feature lets employees start their purchasing workflow on Amazon Business, with the cart submitted to Precoro for purchase order generation and approval.

Previously, buyers would start purchasing in Precoro, using item catalogs and making purchase orders. Employees can now bypass requisitioning and make purchases directly on Amazon Business, submitting them for approval in Precoro more easily.

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Andrew Zhyvolovych, CEO of Precoro, said this will be “a simplified and familiar buying experience on Amazon Business that helps businesses comply with their internal purchasing policies reflected in Precoro.”

“For those companies with buyers who enjoy the familiar UI and functionality of Amazon Business, Punch-in will enable them to start their journey on our website while remaining within their organization’s buying policy guidelines,” Todd Heimes, global director of Amazon Business, said in the release. “We look forward to continuing to receive feedback from our customers, so we can keep improving and expanding this offering for them.”

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PYMNTS wrote last October that Amazon had added several services, letting retailers offer in-store pickup for local customers.

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Read more: Amazon Pushing More Aggressively to Develop Omnichannel Capabilities

According to Jim Adkins, vice president of recreational and vocational categories with Amazon, Local Selling could add opportunities for those sellers looking at adding more selection to their Amazon business, expanding multichannel offerings by integrating physical stores with digital things.

“This new capability is an exciting way to help sellers reach and delight more customers with great products and convenience,” Adkins said in a statement.

According to research done by PYMNTS, in collaboration with Carat from Fiserv, 94% of customers have purchased something online, and 91% have shopped on Amazon in the past year.

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NEW PYMNTS DATA: THE TRUTH ABOUT BNPL AND STORE CARDS – APRIL 2022

About: Shoppers who have store cards use them for 87% of all eligible purchases — but this doesn’t mean retailers should boot buy now, pay later (BNPL) options from checkout. The Truth About BNPL And Store Cards, a PYMNTS and PayPal collaboration, surveys 2,161 consumers to find out why providing both BNPL and store cards are key to helping merchants maximize conversion.



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