Marketing trends for Dec. 9, 2022

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Quote of the week

“The act of being seen, heard, understood, and respected for who we are as individuals and within a group, structure, or system.”—That is how the Association of National Advertisers’ Alliance for Inclusive and Multicultural Marketing defines inclusion, which the ANA has named as its 2022 marketing word of the year. Runners-up included “hybrid” and “metaverse,” but inclusion “was the top vote-getter by a solid margin,” ANA stated.

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On the move

Hertz Global Holdings has hired Wayne Davis as executive VP and chief marketing officer, effective Jan. 3. He will oversee the Hertz, Dollar and Thrifty brands,  “shaping the company’s marketing strategy to drive effective brand reach and customer engagement,” Hertz announced. He previously led the Café brand for GE Appliances. 

Hallmark Media hired Kelly Garett as VP of development. She was most recently executive director of original programming at Disney.

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Equinox hired Jeff De Korte as CMO. He had been senior VP of consumer marketing at Caesars Entertainment.

The Association of National Advertisers named Christine Guilfoyle president of SeeHer. She had been executive VP, membership.

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First Tech Federal Credit Union hired Brandon Hunt as CMO. He was most recently head of marketing for Nike’s digital product organization.

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Electric vehicle charging provider Wallbox has hired Procter & Gamble veteran Javier Riaño as CMO. At P&G he was VP of corporate marketing for Spain and director of beauty and grooming for southern Europe. Wallbox, which ran a Super Bowl ad this year, also hired  Myriam Lhermurier Boublil as chief communications and public affairs officer. She previously worked at Domestika, Google and Paypal.



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