Amazon says it created 11.6 lakh jobs in India; helped digitize over 40 lakh MSMEs

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Amazon India on Sunday shared updates on its key pledges for India and announced that it has cumulatively created more than 11.6 lakh (1.16 million) direct and indirect jobs, enabled nearly $5 billion in cumulative exports, and digitised over 40 lakh (4 million) MSMEs in India till date. In January 2020, at the first edition of its annual event Amazon Smbhav, the company had pledged to digitize 1 crore (10 million) MSMEs, enable $10 billion in cumulative exports and create 20 lakh (2 million) jobs in India by 2025.

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Amazon is well on track to fulfil these pledges, while in fact doubling its export pledge from India, to now enable $20 billion in cumulative exports from India by 2025, the company said.

Amazon’s $250 million Amazon Smbhav Venture Fund for starups

Last year at Amazon Smbhav 2021, Amazon announced the $250 million Amazon Smbhav Venture Fund to invest in startups and entrepreneurs who are focused on technology innovations. The fund is focused on supporting entrepreneurs and startups that are doing innovative work in the area of SMB digitization.

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As part of the fund, Amazon has already invested in ‘MyGlamm’, ‘M1xchange’ and ‘Small Case’. Amazon remains committed to leveraging its people & tech resources to invest in focus areas for the Fund, including multiple new and emerging areas that are seeing a high degree of innovation & entrepreneurial energy, the company said.

Manish Tiwary, Country Manager, India Consumer Business, Amazon India said, “We have cumulatively created over 11.6 lakh jobs, enabled nearly $5 billion in exports and digitized over 40 lakh MSMEs in India. As we continue to work with MSMEs across the country, we remain committed to bringing new tools, technology and innovation that will unleash the entrepreneurial spirit of Indian businesses, boost exports from the country and help create jobs at scale. We strongly believe that technology and mobile internet will continue to positively impact India’s economic growth, and we see Amazon playing a larger role in the country’s digital transformation and a modern, thriving digital economy.”

Amazon’s efforts towards digitization of MSMEs, and boosting exports from the country are helping create tens of thousands of livelihood opportunities in the ecosystem. In the last one year, Amazon helped create over 135K direct and indirect jobs across industries. These jobs are across industries like IT, E-commerce, Logistics, Manufacturing, Content Creation, Skill Development and more as well as other indirect jobs that Amazon has helped create in the seller community.

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Indian exporters on Amazon Global Selling are on track to cross $5 billion in cumulative e-commerce exports

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Amazon India informed that it is focused on creating a robust infrastructure to help Indian businesses address customers in 200+ countries and territories, create global brands from India and grow exports strongly through its Global Selling Programme. The programme is witnessing rapid momentum and today there are more than one lakh (100K) exporters who are on track to cross $5 billion in cumulative exports. Amazon Global Selling took three years to enable the first billion dollars in cumulative exports and only 17 months to enable the last two billion dollars.    

Amazon has digitally enabled more than 40 lakh (4 million) MSMEs

Amazon has digitized over 4 million MSMEs including sellers, artisans & weavers, delivery & logistics service partners etc, the company informed adding that the company’s digitisation efforts are empowering small businesses including local retail stores, artisans and grassroot entrepreneurs to reach their customers and broaden their reach even further.

In July 2021, Amazon opened its first Digital Kendra in Surat to bring the benefits of digitization closer to small businesses. The Kendra has already served over 4,000 small businesses from Surat and nearby areas in their digitization journey.

About Amazon India

The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce marketplace.

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As per Amazon, the company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.

(Image: Shutterstock)





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